Hiring a limousine in London for the first time can be something of a challenge, not because of a lack of choice, but because it is so difficult to compare 'apples with apples', even for those that are experienced limousine hire companies. However, provided you can accept that two companies are the same and similarly, no two limos are the same, then it is an excellent start.

Unfortunately most limousine companies seem to think that everyone is driven by price, but the reality is most people are guided by price and there is a world of difference between the two. For example, claims to offer 'cheap limo hire' are there simply to attract people to view their website, but what is cheap? Is a cheap limo, cheap service or a genuine attempt to offer a quality late model limousines, from a reputable limo company at less that everyone else has to charge? Now lets think about this one! Truth is, if it were a 'like for like' choice, cheap may well look expensive.

Then what about the discount merchants, 25% off, 50% off? Unlike shops, these price discounts are not regulated or monitored, added to which, if the price is too high to start with a 25% or 50% discount may amount to nothing. The bottom line is most, perhaps not all, of these offers are designed to seduce you into asking for a price. Given the difficulty most people will have making a comparison, why not keep the process simple, offer a fair price and no silly discounts, because the only price that really matters, is the price you have to pay? In addition, there are other equally important considerations and these should include, for example, whether the company is actually based in London, whether they are licensed and if they are offering the service direct or sub-contracting.

London based Cars for Stars is a well established, award winning company offering limousines for hire within the Greater London area and beyond. With an established, franchised branch network, Cars for Stars can also offer limousine hire and chauffeur cars in other towns and cities around the UK. Cars for Stars offers a wide range of the latest limousines in different colours and styles enabling us to meet the needs and budget of most people. As a responsible limousine company, we not compromise on the safety of our customers in order to save a few quid, we actually go out of our way to ensure that we offer the best limousines, with the best service and truly competitive prices.

All companies are not equal and when it comes to the licensing regulations this is never more apparent, with many London based limousine operators not bothering to meet their obligations. Cars for Stars Limited is a fully Licensed Private Hire Operator with the Public Carriage Office (PCO), who operate on behalf of Transport for London. This means that our business is subject to a strict regulatory framework and regular inspections. In addition, every limousine offered for hire, must also be licensed by the PCO, this entails a very strict test, which has to be passed twice a year and covers nearly everything in the vehicle, for example, a limo could fail simply because one of the internal rear lights do not work! However, because we take a pride in ensuring that our limousines are maintained to a very high standard, this type of test is welcomed, not feared.

In addition, all PCO Licensed Vehicles, whether they are chauffeur driven cars or limousines, have to be driven by a Chauffeur with a valid PCO Licence. In order to obtain this Licence, amongst other things, the Chauffeur will have to pass a strict medical and be subject to a Criminal Records Bureau check. The limousine hire business is, for the most part, unregulated, this Licensing regime add a layer of comfort and safety for the travelling public, which is why Cars for Stars have embraced the obligation to offer only licensed limousines and chauffeur driven cars.

If you are looking to a hire a limo in London, Cars for Stars offers an excellent range of late model, fully licensed limousines for hire at very competitive rates. So you don't have to look for cheap limo hire to get excellent value, nor do you have to compromise on quality and standards. Better still, you deal direct, so no middleman commissions to pay!